Integrated Wearable Technology
The patented GPS enabled “Smart” insoles fit easily into most adult shoes and let you monitor the whereabouts of loved ones who may have a tendency to wander or at risk of becoming disoriented and lost. No need for them to remember to carry a separate tracking device, just slip on their shoes and go – like they normally would. Seamless and effortless.
You can track their location through any smartphone, tablet or web browser, set up text and e-mail alerts if they leave or enter defined areas on a map.
GPS SmartSoles provide peace of mind for family members and those caring for the millions of people suffering from memory impairment and wandering which can be caused by Alzheimer’s, Dementia, Autism, Traumatic Brain Injury or other cognitive memory disability.
The ergonomic GPS SmartSoles* slide into shoes and feel like regular insoles.
Loved ones can be tracked unobtrusively and remain free from the stigma of “lock on” bracelets.
Use a computer, tablet or smartphone to go online and view the location history on a map. Just login to the online portal, no additional software needed.
Includes the free Smart Locator mobile app (iOs & Android) for access to the location of loved ones at the touch of a button.
Cellular technology within GPS SmartSole enables connectivity in the U.S. wherever 2G T-Mobile and/or AT&T GSM coverage is available.
1-2 day battery life with normal use ensures you are connected when you need it most.
Create geozones around addresses to receive notifications when the GPS SmartSoles* approach or leave specified areas.
Receive alerts such as ‘power on’ and ‘low battery’, which can be sent to multiple caregivers via email or text message.
Chuck Harold & Guests
Full text of radio show
Please forgive any typos, this podcast was transcribed by my typing pool comprised of volunteer stalkers.
Chuck Harold: Welcome! We’ve got to get you a fade button, dude!
Jarvis Essex: Applause already said.
Chuck: We want to pretend people are actually in studio watching us, besides you.
Jarvis: It does fade, you know.
Chuck: Alright. Welcome to a something or other version of The Security Guy Radio with my engineer in crime, Mr. Jarvis. How are you, Jarvis?
Jarvis: I’m good, I’m good.
Chuck: Now, I want to show you something. I’ve been getting a few complains, so I thought I bring in my new bulletproof vest that I got right here. Half-kidding! You know I went to ISC West in Vegas, right?
Chuck: So a guy I met there, www.bulletsafe.com. Bulletproof vests are traditionally about $900 and they are custom-made and so on for police officers. This guy makes this version for guards, $299. Same level. Same threat level 3, and stops, you know, a 44Magnum. So any guards, not any guards, all the guards, listening to this show: checkout www.bulletsafe.com! We are going to do a show about that from ISC West. And I probably did about ten shows, it’s a really interesting thing to talk about, a lot of interesting products.
Chuck: But first I thought that we talk about statistics, right? So more statistics are in. 58,421 listeners! Uniqueness!
Jarvis: Really? I think I’ve heard some applause!
Chuck: Yeah! Is that? Is the applause going to stop immediately? Ok. So here is some other stats, right? So on this podcast now, you know how I always say: “follow me on Facebook, Twitter, LinkedIn and Instagram, Tublr, Google+, YouTube, Soundcloud, Pinterest, TheGirlSight!” Remember I say that?
Chuck: Now I’m going to say 97 countries. I’m also going to say we are on iTunes, TuneIn, Stitcher and Spreaker now. Soon to be on iHeartRadio.
Jarvis: Oh, wow!
Chuck: And I cross my fingers! I think we are very close to that! Now, Spreaker has… No Stitcher! Stitcher has 60,000 shows and we are ranking on the 9,840.
Jarvis: That’s pretty good!
Chuck: It’s pretty good, that’s pretty good! That’s respectable for a new show, right? So I kind of want to throw that out there a little note to follow us on all of those social media sites, because people always ask: how do I get this show, because I can’t listen while it’s on. So remember, if you have iTunes for Apple; TuneIn, Stitcher and Spreaker, you can follow us. And remember, on this show “guard” is a verb, not a noun, I protect you with my voice, and I’m the only post-certified radio show that can actually arrest you on air. You do know that, right?
Chuck: Alright. Because I went to the police academy, I’m still certified, right? Alright, so these have been the statistics. One thing I did find out during my trip was this… You know what “wearables” are?
Jarvis: I’ve heard of them.
Chuck: Ok. It’s not your underwear, it’s something else where you…
Chuck: It’s not underuse.
Chuck: It’s not those animals, those types of cleaning products you use to match your top to your bottom, because I know you’re challenged there. These are where we take technology and incorporate that into something you might wear on your wrist. Typically, you know, wrist watches are wearables, right? That’s a classic one. They have things that are kind of incorporated in clothing and stuff. But on I think that people are unaware of, it’s pretty much a brand new product, is one called “SmartSole”, GPS SmartSole, and we are going to talk about this. This is actually a device. We are going to show it here. You can see this on the camera, right?
Chuck: This device goes in the sole, right? It’s kind of DoctorShaw kind of thing, right? Just
fits in the bottom of your shoe, GPS tracking.
Chuck: Primarily used for, initially Alzheimer’s patients, right? Because that’s a big problem! It’s what we are going to show today. Now, I had personal experience with Alzheimer’s. About 44million people in the World have that. One in 4 with the disease happened diagnosed, but the other four, they don’t think that they’re not diagnosed and they still have it, right? So it’s a big problem!
Chuck: So I want to welcome Patrick Ber…
Patrick Bertagna: Bertagna
Chuck: Bertagna. There is a G there, I’m sorry about that.
Patrick: It’s silenced.
Patrick: Well, thanks, Chuck! Thanks for having me!
Chuck: This is a really exciting product to me! And when I saw it, I said: oh, this is new! Has this been done before? Right? Because it’s logical, right? But not all things in security are logical, obviously, so… I’m glad you came up with it! Tell us what GTX does? Because GTX is in the wearables market, and this one of your products, we are going to talk about his today, but just give us a background on yourself and GTX?
Patrick: Sure. So yeah, GTX is in the tracking and location monitoring business. And we developed an entire platform of products, and hardware, and software, connectivity, and we package that technology in different form-factors. So our flagship product is the GPS SmartSole. And we put a lot of minute-razed GPS and cellular electronics, and bluetooth electronics, inside of a wearable insole. So think DoctorShaw’s meets LowJack.
Patrick: And the reason that we put all these electronics in footwear… There are multiple reasons, but primarily you have a lot of room to work with.
Chuck: That’s a good point, yeah! It’s a good point!
Patrick: Imagine other wearables, so watch, or a pendant, or a neckless, or something like that, you don’t have that much room to work with underwear and socks. Secondly, you are protecting the electronics from the environment, because your foot is on top of them, you’ve got a shoe surrounding it. So you are really encapsulating all of those electronics. Again, if it’s something on your wrist that could easily be slammed, banged-up, even taken-off. And so it’s really an invisible technology, right? And the target market is people with cognitive memory disorders. So Alzheimer’s, Dementia, Autism, traumatic brain injury.
Chuck: Autism? Good point, yeah.
Patrick: Autism, yeah. 3 million people in the United States have Autism.
Chuck: You know, I was reading the statistics on this for Alzheimer’s, right? So the cost… There’s about 44 million people affected. And the cost worldwide is 605 billion dollars, which 1% of the entire world’s gross domestic product. 44 million people cause that much of a cost to, you know, dealing with it, right?
Patrick: Yeah, if it was its own economy, it would be 18th in the World, ranked 18 in the World.
Chuck: That’s unbelievable! It’s growing, right?
Patrick: Yeah, and it’s growing! It’s 44 million today, but if add-in Dementia, and if you add-in traumatic brain injury, and if you add-in Autism, the number is close to a 100 million. Our target-market is a 100 million people!
Chuck: Oh yeah, because that’s right-Alzheimer’s one market. Wow!
Patrick: Yeah, but if you look all the other elements, and the statistics are such that by the year 2050, that number is expected to grow to 277 million!
Patrick: Yeah, worldwide.
Chuck: Well, that’s 2/3 of the population of the United States. That’s unbelievable!
Patrick: Well, no-by then it would be the population of the United States! 277 million.
Chuck: Oh man! Unbelievable!
Chuck: And this is really partly because of the baby-boomer thing, we got a lot of older people, but… And who knows what causes this, but there seems to be just a rise in these sorts of brain things.
Patrick: Well, it’s perfect storm. We have: people are living longer to the advancement of biomedicine, and technology, and so forth, so you are definitely living longer. People take care of themselves a lot more. Especially here in Southern California, as you well know, people are very health-consciences, you know. They eat a lot of tofu, and fruits, and nuts, and yogurt, and they exercise, right? A lot of people exercise. But unfortunately, that same generation did a lot of experimenting back in the day and so you have actually a perfect storm. You have people living longer and physically being capable to play tennis, and golf, and ride bikes, but that doesn’t mean that they brain fully functions at the age of 70 and 80+.
Chuck: Right. And I had personal experiences, like I said. My grandmother who lived to be about 90… My one grandmother lived to be 100, fully cognitive, knew what she was doing, fell asleep one day, didn’t wake up, what a way to live, right?
Patrick: And what go to also!
Chuck: What a way to go! Talking about covering wagon stuff, she was born 1888 and she remembered everything!
Chuck: It was amazing! My other grandmother, on my mom’s side, pretty good until up to 95, then fell out of bed at the hospital and went into a state of Dementia for about year and a half. Couldn’t remember things, you know, falsely remember things, made up stuff. And then my uncle, this guy was in the air force program, the astronaut program, flew, also, he ran 10miles a day until he was 75 years old. And one day-couldn’t open the door, couldn’t write a check. Very sad! And it took about a year and a half, you know, we saw him deteriorate. And I’ve dealt with this right ahead, you know, like babysit the adults or, you know, help them in the middle of the night, or take care of them. And this is very, very stressful on families! And I think because of the economy the way it is now, we see more families living together, or mom and dad are living with their parents, right? To take care, and save money, and things like that. So I think this affects a lot of people, more than people realize.
Patrick: Yeah. The bleed-over in terms of the caregivers, in terms of the stress, is immeasurable. Because they are the ones that are burdened with the 24/7 monitoring.
Patrick: And I mean I can tell you story, after story, after story that we’ve heard, but for the most part, you know, the common theme is that there is no rhyme and reason, there is no the normally wonder in 3 O’Clock of the afternoon, or it’s every Tuesday. So literally cannot even go into the bathroom and then come out and expect that your loved one will be there. They could just run out of the door in a nanosecond.
Chuck: My neighbor, and I won’t say her name, but she listens, I hope she is listening tonight, they have… Her mother-in-law lives there and she is 97 years old and exactly what you are saying happens: she literally is a prisoner in her house. Because she has to be so diligent about making sure that something doesn’t happen and mom does get outside, and she has gotten out couple of times, it’s happened, right? And with this I think it would just take a huge burden off. In other words you are still going to be diligent, but on the one chance that something happens, you are not going to then panic, because now you have a recourse to find her.
Patrick: Well, it’s exactly the point. You still have to rely on a responsible caretaker.
Chuck: Still going to be caretaker.
Patrick: You still have to be a caretaker. So this is not… No technology elevates you from those responsibilities. But when something goes wrong, and the statistics show that 60% of people with memory disorders will wonder…
Patrick: 60%. So when you look at that number of a 100million people that are afflicted worldwide, 60million of them will wonder repetitively.
Chuck: Oh, it’s repetitively? Not just on occasion…? Oh, wow!
Patrick: Well, repetitively could mean 5 times a year. But if you are the police officers that get that 911 call whether it’s five times a week, or 5 times a year, it’s… You have to go out there and look for that person. So when you talk, you know, you brought in the cost, so the cost of the caregiver of the municipalities that have to go and dead with these situations, is enormous. And the stress is unbelievable.
What happens is that if you don’t find this person, this is another very important statistics, if you don’t find that person within 24 hours, and as being a law-enforcement you know this, the first 2 to 6 hours missing are critical in any missing person and as the time goes on, the likelihood of finding that person diminish and the likelihood to find that person alive and well diminishes and so forth, right? So statistically, and this is FBI stats, if not found, a missing person not found within 24 hours, there is a 50% chance that they will be found dead.
Chuck: 50%? That’s very high! And 24 hours is a blink of an eye!
Patrick: In this demographic.
Patrick: You have to understand. This demographic, if you are 75-80 years old and you have Alzheimer’s, or even if you are 15 years old and you have Autism, you are as well-equipped physically and mentally to deal with the environment.
Chuck: And you can be a victim very easily, very taken advantage of.
Patrick:And you can be taken advantage of. You may be on other medications, so if you don’t have access to those medications, that could be a problem there. The likelihood of you left your house without a proper clothing, right? So if it gets cold or wet, I mean, you are more susceptible and 70-80 year old person is more susceptible to cold then let’s say you and I, right? So those are the facts, those are the reasons that 50% of them not found in the 24hours, could be found dead.
Chuck: And your cost, and I’m a little bit rusty on this, but let’s say Burbank PD we got, you know, 75 cops, it’s 5-6 square miles, it’s an average size police department, but the cost to rule-out, you know, all the day shift and bring in some dogs, and whatever…
Chuck: These are “critical missing people” we call them, right?
Chuck: “Critical missing” means we don’t just take reports and say: thanks, we’ll call you in the morning-we get out and look, and do what we can, right?
Patrick: That’s right.
Chuck: That cost can be anywhere from you know couple of thousand bucks for couple cups hunting to like 10-20 thousand dollars.
Chuck: You rule-out the whole police department for ten hours, that’s a huge cost.
Patrick: The statistics… And again, I was told this by multiple police departments that we’ve talked to from New York police department, the largest police department in the country, down to San Diego Search and Rescue or Saint Luis’s, you know, smaller, more regional police departments, but they’ve all confirmed, small or large, it’s on average, it’s about 10 to 11 thousand dollars.
Chuck: On average?
Patrick: Yeah, on average.
Patrick: On average. Now, if you have a very severe missing person case, where it’s days on in, or weeks on in, you have to put a helicopter up in the sky, you now are going into hundreds of thousands of dollars. And I don’t need to tell you again that you know that what rows downs hill, so that person isn’t found or is found dead, there are… You know, the mayor gets the phone call…
Chuck: Yeah, it’s a problem.
Patrick: And then you know it all rows downs hill. And so in the end of the day, why not empower, I mean that’s what we believe is so advantageous about this product is, you know, empowering the caregivers to just pull out their Smartphone, you know: mom, dad, junior, whoever went missing, they are not in the house or they are not wherever they are supposed to be, pull out your Smartphone, push your button and you’ll know exactly where they are.
Chuck: So let’s take a look at this real quick. Jarvis, tell me if I’m in frame here, I think I am. So this just looks like anything I’d buy at Walgreens, it’s very similar. Exactly the same, you can’t even tell. And the technology is right here, and by the way, if you are listening to this on podcast go to YouTube and you can see this, but looks like a traditional sole insert, padded. And this is waterproof, which is unique, right?
Patrick: Yeah, the materials themselves are waterproof.
Chuck: And sealed?
Patrick: And all sealed. And then the unit itself is capsulated in epoxy material. And the reason for that is when we first developed the product we went to go visit the some Autistic foundations, and they all told us that children with Autism are more attracted to water.
Chuck: I’ve heard that, yes. I’ve heard that.
Patrick: That is in their nature to be attracted to water. And so we said: a tracking device if has to be efficient and effective for people with Autism, has to be waterproofed. So you can actually stick this in a swimming pool for six hours and it will still work.
Chuck: That’s fabulous! And to charge it goes on a pad, you don’t have to plug it in, you just place it on the pad.
Patrick: Well, the pad needs to be plugged in.
Chuck: Yeah, I’m sorry. The pad needs to be plugged in. But we are not plugging anything into the Sole…
Patrick: No, nothing.
Chuck: Which, you know, for somebody that’s challenged might be difficult to hit back.
Chuck: We are going to just place this down on the charger. It takes about 2 hours to charge?
Patrick: Yeah, couple of hours to charge.
Chuck: And how long does it last? Three days?
Patrick: Yeah, two to three days.
Chuck: Ok, so the caregiver just needs to get into the routine of doing that.
Patrick: Yeah, every couple of days just get that done. It’s got a motion sensor, so when not in use it goes to sleep.
Chuck: Oh, that’s good.
Patrick: So it’s kind of like you know, just like the sleep mode on your phone or your computer.
Chuck: And GPS now these days is so sophisticated that we can actually tell: altitude, so someone’s got a high-rise building wondering around, he got lost in a high-rise building, we would know maybe approximately on what floor they are on, maybe?
Patrick: You can tell, again depending on the windows, and the…
Patrick: And the availability of the satellites, and so forth… But GPS gives you latitude and longitude, it gives you altitude, it gives you bearing and it gives you speed.
Chuck: And nowadays this stuff are accurate within ten feet, right? I mean, it pretty damn
Patrick: Yeah, yeah. You know, we advertise that it’s accurate within 37 feet, so 10meters or so.
Chuck: You should be able to handle finding within 37 feet, yeah.
Patrick: If you put it into context, believe it or not, we actually have some people that don’t like that answer. They expect it to be accurate within a foot. But you know, put into context, you’ll be able to find somebody anywhere in the World! So if you live in Los Angelis, and let’s say, your mother lives in Buffalo, New York, right? You will be able to pull out your phone and know exactly where she is, within 37 feet. I think that’s acceptable!
Chuck: I think that’s acceptable! Absolutely! Jarvis, do you think that’s acceptable? I think that is. So we have some of these in here. You have some tags that kind of go…
Patrick: Those are for medical IDs.
Patrick: So for people that are seniors or children with Autism, you want to keep all their medical records. In that way, that’s a complimentary product, so if they are found, first responder can actually scan the QR code on that tag and then get the full medical records of that person.
Chuck: Pretty cool!
Patrick: So if they are allergic to certain drugs, or diabetic, or epileptic, or things like that.
Chuck: And I know some people that have autistic children and here is a challenge that I hear time and time again: parent buys him a phone… And this one person by the way, is a high-functioning autistic… I think it’s called… What’s the anti-social one where you are kind of…? Aspergers.
Chuck: So high-functioning, but still anti-social, and they can’t, they won’t carry the phone, they don’t remember to carry the phone, they don’t want to carry the phone.
Patrick: Or they are going to drop the phone. They will give it away. They will trade it with somebody for an ice-cream or something.
Chuck: Exactly. A very few people are going to go out in Chicago without shoes on regardless of what your level mental incompetency is, so I think this is a great idea. Now, some of them are marked, SmartSole on the bottom. And then we have, as we say in police work, an unmarked sole.
Chuck: Undercover sole! And when I asked you about this, of course the answer was obvious after I heard it: this is not the only application, although the Alzheimer’s and people with mental disabilities is of course the best application, right?
Patrick: Yeah, it’s the needs market.
Chuck: The needs market, yes.
Patrick: You really need to have a solution for these people because like I said, hundred million people worldwide, 60% of them, I mean 60million of them, wonder. So you need a solution for that!
Chuck: Oh yeah, that’s…
Chuck: But, and you know I got an executives, and I got to keep track of them, because this is just what I got to do as a security, because I can’t get this guy disappear, or get kidnapped, or something like that. So these are the executives. Police officers could be an application, right?
Chuck: Maybe even undercover cops?
Patrick: Undercover cops, yeah.
Chuck: Talk about some of the things that you apply this to.
Patrick: Yeah, so we’ve had a lot of interest from high-level executives. We’ve had interest from media companies. We’ve had interest when actually the State Department called.
Chuck: Oh, like a news-crew?
Chuck: Oh, because news-crews have been attacked, or got lost, kidnapped, yeah that’s right.
Patrick: I mean, we’ve got a lot of that happened. On any given day there are probably 10.000 if not more news-crews worldwide.
Chuck: 10.000? Wow!
Patrick: Well, think about Routers.
Chuck: That’s true.
Patrick: And Ap. And Fox.
Chuck: Oh, you forgot one: Security Guy Radio!
Patrick: Oh yeah, of course, the Security Guy Radio.
Chuck: Jarvis, he forgot Security Guy Radio! Put one of these in my shoe right away!
Patrick: You know, when you touring around in the Middle East we want to make sure that we know where you are, so yes, State Department. Military, but not for soldiers; you know, soldiers are carrying around 150pounds pack, they got a whole bunch of stuff in that pack, they got electronics and all that; but all the support staff that, in Afghanistan, in Iraq, that are not military.
Chuck: Like civilian support?
Patrick: Yeah, civilian support staff. But the Military, the Pentagon wants to know where all of those people are.
Patrick: So we had a lot of conversations with you know military operations in that regard. But high-level executives… A lot of these guys have key-man insurance, they have perhaps their own security teams. I’m sure you are aware of some people like that?
Chuck: Yeah, some of the, under Sarbanes-Oxley, what is changed over the years is that where the corporation used to pay for a lot of the these kind of closet, private things, now they don’t.
Chuck: And executives have to have their security paid for of their own pocket. And that would entail… You know, the corporation makes some recommendations, experts, right? But I can see this when an executive would want to have some kind of personal tracking and by the way, for their families.
Chuck: I mean executives are targets, and so are their families. So these are all kinds of things…
Chuck: What I like about this, and maybe you can help me with this. Verizon, you see this dumb phone I like to call it, it hardly ever works. I am a heavy user. And if my GPS works 75% of the time, I’m happy. But one reason it doesn’t is because I have five another things going around here, right? Signal, battery and stuff, right?
Chuck: I like this because it stands alone, it’s its own system. And if, I know this is tied to the phone as a smart app, but really the app doesn’t make this thing function.
Patrick: All the guts are built-in – everything that is on your phone is in there.
Chuck: Yeah. Google’s GPS function of Google in my Phone and if this isn’t working, I don’t have GPS. But if my phone goes down with this app, I can log in to a desktop, I can log in from across the country.
Patrick: That’s right!
Chuck: And I like that the device stands alone in that way.
Patrick: That’s right.
Chuck: Now, tell us why you didn’t utilize this as a marker for the phone? Because you could do that, right? This could be just a tag that ties to your phone GPS system. But it stands alone.
Patrick: Right. The whole reason… I mean, it would be a lot less expensive, a lot easier to develop. But then you are relying on so many: I was having the phone on them. So let’s start with our target market. Anybody that has a memory disorder, you can’t rely on them having a phone. 65-75-80 year old person will most like not going to be walking around with a Smartphone.
Chuck: Well, I can’t get my dad to answer his phone! He’s 80 years old and he’s a pretty smart guy! It’s just a cultural thing.
Patrick: That’s right! The high-level executive syndrome, a situation, again: you got caught by the bad guys, they are going to pat you down, they are going to take your phone right away. So this being a self-contained technology really has benefits not only from the cover or undercover aspect, but also because it doesn’t do anything else, it doesn’t text, it doesn’t e-mail, it doesn’t Facebook, it doesn’t Instagram, it doesn’t do all of those great things that we do with our Smartphone’s. All it does is keeps track of where you are and reports that information back to a central portal. And because of that, that’s all it does, it can sustain three days battery life. You phone will never last three days!
Chuck: Mine doesn’t last three hours sometimes! It just drains!
Chuck: Now, I’m going to assume, tell me if I’m wrong, that I can set a geofence around my house, so if grandma starts walking away, it’s going to send me a text and say: grandma just made it out of the front door?
Chuck: Ok, that’s good. And you can make that geofence as big as you want? You can make the neighborhood, you can make it as large as you want?
Patrick: 200yards minimum and there is no maximum limit.
Chuck: Oh, 200yards minimum?
Chuck: Ok, so I couldn’t draw it out around the bedroom?
Chuck: But the house.
Patrick: And the reason is… You could draw it down, but we always suggest that you set it to 200meters, because otherwise you are going to be so updated with alerts.
Patrick: And eventually when it’s going to matter, you are going to maybe not pay as much attention.
Chuck: No, exactly.
Patrick: It’s got to matter. So if mom went from the bedroom to the bathroom, from the bathroom to the kitchen, and from the kitchen to the backyard, and from the backyard even to the next door neighbor’s house, do you really want to be notified every five minutes of that? But if mom walks two blocks away from the house, just what about 200 meters is, and then you should get notified.
Chuck: Yeah and what I like about it is you could also draw geofence around let’s say specifically dangerous areas, a pool, a freeway … hey, that’s a critical way but we have to …
Patrick: We heard a gut-wrenching story last year where a woman in Florida every day would get up, walk out of the house and make a right turn and two blocks away would be a little shopping area where she buys some groceries or medication. And one day she got up and instead of making a right turn, she made a left turn and she kept walking down the street and she walked for 8 miles until it dead-ended into a lake. She walked right into the lake and got eaten by an alligator.
Chuck: Oh my gosh. How sad!
Patrick: Yeah, very sad, very tragic, very sad.
Chuck: And she was impaired in some way or …
Patrick: She had dementia. She just got disoriented and just didn’t realise it. We just heard a story recently that a man in the north east in the winter got up out of bed in the middle of the night, just with his … he put his shoes on but he was still in his pajamas but he did put his shoes on which is interesting and I will get to that, there is a reason for that. It is just like because it is like our … it is called procedural memory …
Chuck: Oh, yeah, your core basics.
Patrick: Putting his shoes on was the second thing we are ever taught, right. I mean potty training and putting your shoes on was what we were taught at a very young age so that kind of stays with you. But anyway, this person put his shoes & his pajamas, walked out the door and then they found him two days later frozen stiff, he was just frozen leaning up against a tree.
Chuck: Oh man.
Patrick: Yeah, so we hear stories like this all the time but yeah, interestingly enough, people do definitely put their shoes on before they walk out of the house.
Chuck: Now, what was your brainstorm on this? I mean, you are in that business, you are looking for ways to use GPS technology. What was the spark that said “you know what? Bingo! We have to take this Alzheimer’s market”. There is always something, it is either in 3 O’Clock in the morning you sit up or you are watching … something happens, right?
Patrick: Well, we originally were going to come out with this product for, I referred earlier for the needs’ market, we originally were going to come out with this product for the wants’ market for moms that want this for their kids. We just thought “oh, okay, what mom is not going to want to know where their kid is all the time”. So we were getting ready to launch and we received a phone call from a professor at George Mason University, Professor Andrew Carle who is a world-renowned expert on seniors and technology for seniors, he is just a pioneer in this space. And he called me and introduced himself and said “what do you know about Alzheimer’s and Dementia” and I said “not much” and we spent two hours on the phone. And he started reading of statistics to me.
Just like you did tonight, here in the show and I was so taken back and overwhelmed, I couldn’t believe the numbers when he said to me that millions of people have this, 60% of them will wander, if not found within a day, they are found dead. And he said “you have to do something for that demographic” and I remember I called our Board of Directors and Advisors, I mean our circle.
Chuck: Because you were ready to launch the chopper, you were ready to go.
Patrick: And we sat around and we said “maybe we have to rethink all of this” and we retooled and we regrouped and we refocused and decide to come out … and really hyper focus on this market.
Chuck: Now, interestingly you don’t really offer a child product now.
Patrick: We don’t.
Chuck: You don’t have something that size, if you have a kid with size 10 feet like my daughter maybe that would work but … most part not that small infant size or smaller size.
Patrick: So originally, our first generation product was a shoe … it was a GPS shoe. So we had a lot more room to put electronics and then we went to the insole, we were very limited and we still have to make it comfortable but it still has to work and so forth. So today we can go down to about a child size age 10 or 11. Now, age and foot size don’t always correlate but roughly yeah … an 8 year old with a big foot or a 14 year old with a little foot … roughly 10 or 11 year olds.
Chuck: Right, well it is still a child market though, I mean it is not infant but … there are other things that are infant centric. Because the infant is not going to walk away; that is more like for kidnapping. Which doesn’t happen very much by the way.
Patrick: We tell that to people all the time. Until your child is going to 1st grade, you should be around your child, you should be letting your 4 or 5 year old kid just running around so they don’t really need this. And even at the age of 6, 7 and 8 for the most part … this is when they become tweens, you know, 10 or 11 years old at that age one parent starts letting them potentially go to the mall or go to a friends’ house after school by themselves.
Up until 7 or 8, you are not really letting your kids out by themselves so I think today 10 or 11 is that age threshold by the end of this year we are looking to come out with a smaller size so potentially be able to address kids that are 8, 9 years old and then by next year, we will get down to the 5 or 6 year olds. But again I just don’t see that market being that … I think it is more of a novelty a lot of parents are going to say “I want it” and then after a while they may realize
Chuck: I am with you on that. I mean … it is horrific and there are child kidnappings, child abductions and we see a lot of children disappearing …
Patrick: But the statistics are very small.
Chuck: It is different compared to 60 million people walking around the earth and not knowing where they are going.
Patrick: That’s a real statistic. If you look at … you know, there are a million kids that go missing every year in the United States but 950,000 of them are runaways or parent abduction. So an actual, real kidnapping I think it is maybe even less than 10,000 a year. So yeah, if you are the family, if you are the parents of one of these 10,000 children, it is horrific, but when you are building a business you have to think about … we are like a 100,000,000 people and 60,000,000 of them are potential customers.
Chuck: It is fair … I am all for capitalism, I am a terrible capitalist by the way, but I am all for it, right. So I think that is fine argument. And now this is probably a size 10 …
Patrick: They are trimmed to fit …
Chuck: You trim them yourself just like a regular insole that’s alright.
Patrick: Yeah, when you get them, you get a …
Chuck: Just don’t trip the blue part.
Patrick: That’s right. You get them with some lines on the back and it says you can trim down to … don’t trim below this number or this base. Yeah, here it is, you can see it. So you see there is a “Do not trim below that line”.
Chuck: Very light, I mean, it is just as light as a regular insole, lighter than most.
Patrick: Yeah, Dr. Scholl’s meets LoJack. I mean it really what it is.
Chuck: Now, let’s talk about the connection to law enforcement. So here is how police departments work. If I take this to the chief and say “chief, I think it is a great idea”, you are trying to sell it to the chief. The chief is going to say “well, Patrick, I cannot just go and endorse a product because we are public servants” and that’s all fair, right?
Chuck: Although back in the day, we also had a duty to help people and sometimes we would give referrals for …
Patrick: Protect and to serve.
Chuck: That’s right. So sometimes I pull out a brochure from the state that says “here is a rape victim, safe house, here is a place to go get a detox”. So we do all for these kind of things, right? But police associations are quasi private organization of their members and they are used more for maybe public activities and it is so important to the community, the community gives the money and stuff.
I could see a lot of police associations looking at this because I mean, listen, if I was a cop, I would probably put this in my shoe. I know it might sound crazy but I am one of those crazy guys that go over the board. But for nothing else I know I have gone to the same house before as a police officer several times because grandma walked away or grandpa walked away or something happened.
And if I had a resource to say “you know what, I am not endorsing this, I am not selling this but you might want to call these guys here are Smart Sole and it might be something that can help you”. And I think, in these day and age, like we were talking in the green room, even if I said that recommendation, most people would say “yeah, yeah, thanks” but they are still going to go on Google and check things themselves.
Chuck: And they are going to look for competitive prices and competitive products and things like that.
Patrick: And reviews and all that, exactly. So I think that you are absolutely right. There is a lot of bureaucracy that is wrapped around police departments but we have spoken to enough already and like I said, from the largest ones like NYPD and down to smaller ones like San Diego or San Luis Obispo, they have all told … and by the way I am mentioning those names because they have tested the product, they have really gotten themselves acclimated to the technology and how it works and so forth. And what they all tell us is that this is so beneficial to their day and their day-out work …
Chuck: To them … it is selfish.
Patrick: Yeah because at the end of the day, they want to go out and stop crimes from happening and not only the cost that 10 – 11,000 dollar cost per 911 call is obviously pretty stiff.
Chuck: It is a serious matter because police officers are getting laid off because there is not enough money. Never happened in my day but it is common.
Patrick: Right. So I think everyone is aware that there are limited budgets – A – out there so if departments could save their money for other things, I think that’s a lot more important for them. B – what I have heard and you can probably corroborate this is the unintended consequences while there are two detectives driving around, there is a 7-Eleven that gets robbed, there is a home intrusion. That is because you have less police officers doing what they are supposed to be doing and doing something else.
So that gets factored into it. So at the end of the day, if we can provide a tool for the police departments that will enable and empower the community to go out and find their loved one that’s missing, that is one less 911 call, that is one less 10,000 dollar bill and that is probably one less home invasion or carjacking or a 7-Eleven being robbed.
Chuck: Well that’s one more win too because you get the person back immediately and by the way I think most of the times, the family is probably going to be able to handle this except extreme conditions maybe it’s a blizzard and the family can’t go out.
Patrick: But wouldn’t it be great if you got the call … you know like, “hello 911, can you go find my father, he is on the corner of 1st and Maine” right as opposed to “hello 911, can you go find my father, I don’t know where he is, he is just somewhere out there in the blizzard”. So there is a real serious advantage to empowering the caregivers. We are talking a lot about money but what about the emotional stress?
You said you have experienced it yourself, I know plenty of people that have experienced it; the thought of calling the police and then just waiting for waiting for them to … as opposed to you just get in your car and go and get grandpa and bring him home; it is just that feeling of being able to do it yourself, this is a do it yourself generation and that’s it.
Chuck: So, my neighbor who is basically landlocked in their house because of their parent and really gets to go out and do something, right. I could see this being used where … maybe she could go to the store for an hour because if this thing doesn’t go off and doesn’t activate, everything is fine. And if it does, she is two minutes away.
Patrick: That’s right. You could put a geo fence around the store so you can get an alert when she gets to the store and then you will get another if she wanders back out of the store. And if she leaves the store but goes in the opposite direction, get in your car and go get her. Again, you are saving having to make that 911 call.
Chuck: What else does … I am using my imagination here so Mr. Jarvis comes to mind. Mr. Jarvis, I am wondering if your wife might want to put this in your shoes. I don’t think so, I don’t think that would be necessary for you, you are a man of good moral character …
Chuck: But let’s say we have a less than trusting wife or a spouse or a girlfriend. I could see them buying these just … “hey honey, I got you some new insoles for that conference you are going to in Vegas next week and I thought you would want to try them out”. Do you have any stories about that yet?
Patrick: We do get stories like that but they are far and few in between. First of all, you have privacy issues when it comes to things like that.
Chuck: Yeah, that’s a good point. That might be an invasion of that person’s privacy.
Patrick: That’s an absolute. When it comes to … if it is your mother or father that has Alzheimer’s or your child that has Autism and you are the official caregiver, those privacy issues no longer … you are the caregiver. But yeah, putting a tracking device on a person unbeknownst to them, I believe there would be some criminal violations.
Chuck: So let’s talk about that. So you are in how many countries?
Patrick: We currently … we have distributers in 20 countries and we are selling in close to 35 countries.
Chuck: Have you ever come across a country where that you can’t sell in maybe or it is more difficult because the privacy thing is an issue regardless of Alzheimer’s? Let’s talk about that.
Patrick: Yes. So Germany …
Chuck: Don’t say China. I don’t want my Internet interrupted.
Patrick: No, we don’t sell in China.
Chuck: Okay, good. Well, there is a market, oh boy.
Patrick: Yeah, it is a big market but we don’t sell in China as of yet. So Germany is one of those markets that privacy is a very big issue and so we have had to … and their equivalents to HIPAA. So there is a lot going on there and … no, we are selling in Germany, we are doing really well, we have a great partner based out of Germany, a good distribution partner and actually our telecommunication are SIM card, because there is a SIM card in your phone …
Chuck: Oh sure, yeah, that’s right.
Patrick: So we have an agreement with Telefonica which is the world’s fifth largest wireless provider globally. They are Spain headquartered but deal with their company out of, they have an affiliate out of Germany – out of Munich.
Chuck: So you say there is a German equivalent to HIPAA? Now, that is where they have their privacy issue in a medical context?
Patrick: Yes …
Chuck: Not a private home, a private home could buy this and that’s okay.
Patrick: Yeah, absolutely. But if it is in a kind of a medical setting … the other thing is, we need to keep the data … like in Germany for example all our data is stored in Germany.
Chuck: Oh, interesting.
Patrick: Canada is another country. We have to have all the data stored in Canada.
Chuck: So you have to set up servers there.
Patrick: They can’t be … the servers can’t be in the United States. And again, these are their compliant like HIPAA.
Chuck: I could see … that’s reasonable to me.
Patrick: But the whole privacy issue, specifically privacy, it goes away when you are talking about you are the caregiver, you are cleaning that person, you are feeding that person, you are giving that person medication. So let me get this straight – but you can’t know where they are if they wander off? So it is like the argument just falls apart. So you could administer medication to the person but you can’t look on your phone to see where they are if they leave the house.
Chuck: So you do sell in Germany? You just have a couple of hurdles you have to comply.
Patrick: Yeah, we sell.
Chuck: Any countries you just can’t, they won’t just allow it?
Patrick: No, so far no. We have had to put data there like I said Canada, we had to put data there; Germany we had to put our servers there, Denmark, Sweden. We do really well in all of northern Europe.
Chuck: Now, let’s talk about data protection and how you handle it in the United States because we have an issue with that here and we are far field, I mean, we want Apple to crack the phone but we don’t really want Apple to crack our phone. We are all over the place on this. But I could see this being used in an incorrect way, just like anything can be, so just talk about how you encrypt it, how you keep track of it, what you store, what you don’t store and stuff.
Patrick: Great question. So, we do protect our servers with 286 encryption; we have a very redundant and robust firewall on the servers so from a hardware perspective. Once, if someone were to get into and through our firewall and actually into our databases, we have the content of that database offset and what I mean by that – are you familiar with an Excel spreadsheet?
Patrick: And so you know how in an Excel spreadsheet everything is linear. You start with stuff in column A, stuff in column B; so the way we did it is just think of an Excel spreadsheet where the person’s name is in column A, their location is in column B, their UDID number – Unique ID number is in column C. So it is not linear. So if someone would have hacked into our database, you can’t just go across and scroll and go “Oh, Chuck lives at this address, here is his unique ID and here is where he is today”. Because where you are would be somewhere in the database, it is not at all correlated to you. And we have a special algorithm that connects all those dots …
Chuck: You have a primary key that you know whose record goes through …
Patrick: That’s right. The record itself from an average … and then if you really think about it even if a really, really sophisticated hacker, because that’s what it would take – because nothing is impossible, if the Pentagon can get hacked, we can certainly get hacked. But we have put in a tremendous amount of safeguards but my point is so someone hacks … goes through all the trouble of hacking us to find out where your grandpa is. What are they going to get out of that?
Chuck: I have an evil genius brain and if I was a bad guy, we would all be in big trouble. So I would say in the case of … I am just throwing this off top of my head … but sometimes grandpas are multibillionaires and where grandpa is or isn’t and who is taking care of him and who is not taking care of him like they should can become an issue. And maybe somebody goes in and deletes the data because now there is no record that he wandered off because look “I am a perfect caregiver” but in fact you are not taking care of him and we are going to take you off as a trustee. So I could see that be valuable and especially in elderly cases that tend to have estates.
Patrick: You really are evil …
Chuck: Am I right?
Patrick: Yeah, yeah. Like I said, the Pentagon can get hacked, Sony Studios can be hacked. We do everything that we can to mitigate and minimize the potential of crime.
Chuck: Now I ask you this question, why do we need to save it? For any period of time, in other words, if grandpa didn’t wander off today aren’t we kind of done with worrying about that?
Patrick: So, it is really interesting. We get more people want that data saved so we can study grandpa’s patterns.
Chuck: Good point.
Patrick: Does he have a tendency to go somewhere specific as Autistic children do? So if we can learn that and study that, we can maybe ultimately anticipate where they are going to go. So that is one. Two – for legal reasons, just to be able to …
Chuck: Oh, you are showing you are a good caregiver. That’s a good point.
Patrick: To prove that, you know, we have been monitoring grandpa, we know where he has been. So there is a combination of reasons why but we can delete that data daily if we wanted to. We store it typically for 90 days so someone … if you wanted to find out where was grandpa last month …
Chuck: Well, it might be important to where he is going. I mean maybe the battery dies and we have a pattern now where he is always going on Wednesdays. That’s a good point. Now, you’ve got some stuff coming up with law enforcement … I want to look through my notes real quick. Last week you launch the Trust and Protect campaign and there was another campaign as well you mentioned with cops, how was that one called?
Chuck: Tell us about that initiative. What is going on with that?
Patrick: Yeah, so we signed a strategic alliance with a company called COPsync, they are based out of Texas and they were founded by police officers and years ago they did a routine stop and one of the partners got shot and killed. The car they pulled over had just committed a robbery and been on record that he had said that the next cop that pulls him over, he was going to shoot him.
And anyway, the guys got pulled over in a different county and so they had no way … the officers that had dealt with that person in a separate county had no way of getting that information to the other officers in the other county.
So what the guys at COPsync did is they retired from the force and they put together a network, a cloud-based platform, so that they can store information and detail – actionable information – this person just robbed a store – you know, stuff more beyond their … typically right now, as you well know, information that is stored in law enforcement databases is criminal convictions.
Chuck: Well, yes but criminal convictions are public record. But a non-conviction in an interaction with you is not necessarily … it is not stored. It is called a rap sheet, that means you were stopped but what we didn’t do is arrest you.
Chuck: But we know about your history.
Patrick: So if in that routine traffic stop, imagine that person made some derogatory comments, said something, made a threat or whatever, and that was recorded and stored and then somehow or other, that is attached to that person’s license plate so the next time that he gets pulled over, the officer pulling him over doesn’t just see whether or not this car is registered, has a valid registration, but it links him to Joe the driver of this car could be hostile, could be carrying something.
Chuck: Which you display in public because saying anything to a police officer is public. There is no expectation of privacy so I can see how that is completely legal. I haven’t played an alert on the radio yet … let me say that again … it might be legal, right Jarvis, when we go backwards a little. It makes sense.
Patrick: So the reason why we formed this alliance is kind of two-fold. So one is they go after their target market is police department so they sell a software as a service platform.
Chuck: So that software is going to be attached to their dispatch system and allow you to keep notes in there and sync it together, okay.
Patrick: And then they cans share that information over non-judicial communication protocols. So they are knocking on the doors of police departments so one of the things we are going to do is because we have a backend platform that is location-based, we are going to let COPsyncs’ platform tap into our backend platform.
So now police officers and the department could not only communicate with each other but also can know where they all are once they leave their patrol car. Because patrol cars are being monitored, they are GPS-ed but you leave your car, there is no way to know. So if you are carrying a phone or a device on you, they would know where the police officer is, it will all be funneled in through their platform.
And then secondly, we go to knock on doors of a lot police departments not because we want to sell them something but we want to create awareness. So we want to let them know that we have this great product called the Smart Soles and most of them recognize that and so … but some police departments want security, they want the ability to have that communication be compliant with some of the tools that they use so then we can offer up the COPsync platform and say “our product is a plug-in to the COPsync platform”.
So if you are already a COPsync customer or if you are thinking about getting it, then you can get our product and now you can not only see your officers but all the 911 calls you make for missing persons, you can them recommend our product. And we have got some police departments, I am not going to mention who, but we had certain police departments go out and get grants. Because they are saying “look, 10,000 dollars for a search and rescue or I buy one of these things for 300 dollars and I give them away, I am 9,700 dollars in a plus”.
So if the Federal government is willing to give or the State is willing to give us a grant for this, you know 5-10 000 dollars, they can by 50, 60, 80 pairs and give them out; that is the difference in potentially 50 or 60 or 10,000 dollar 911 call.
Chuck: And by the way, they know, a good police department now with all the metrics they have, they know how many wandering Alzheimer’s patients they have had. They know how many critical missing … they know those numbers.
Chuck: So let’s say Burbank PD has had 10 of those and each cost 200 each on average and I am going to spend 12,000 bucks with you instead and I am going save … yeah, it’s a no-brainer. And they are not endorsing a product, they are just using this … you know what, this would be used just like I would buy a new mace, a Taser, it is a tool. It is a tool for me to help the community.
Patrick: A technological tool.
Patrick: And they can do whatever … they can either buy them and give them away, they can recommend them, they can get the State involved so for people with a little income, for example, we are covered by the Medicate Reimbursement Code.
Chuck: Oh, that’s interesting.
Patrick: So the police departments can interact with the community and with this tool, these GPS Smart Soles, in a multitude of ways, whichever way is best for them. Again, we are not trying to sell the police departments, we are just trying to create awareness and let them know that there is something there and that can really help them and help save a lot of lives as well.
Chuck: Oh yeah, a lot of lives.
Patrick: So last week, the CEO of COPsync Ron and myself were in New York and in New Jersey and we were part of the Trust and Protect campaign and also part of the Blue Alert Foundation. So Trust and Protect was created by a good friend of mine – Jack Brewer – who is a UN ambassador, he is a retired NFL player, he is a businessman and philanthropist. And he put together … I think we have a video coming up … so he put together a foundation called Trust and Protect which basically is a way to divide, to bridge the divide between law enforcement and the communities out there.
We hear a lot about lives matter and it should be all lives matter. Blue lives, white lives, black lives, it should all be about … the community needs to understand as best they can that law enforcement is out there working tirelessly to help and protect us. Everybody and we really do need them out there and we have to show our respect so Trust and Protect is a really good cause that we are behind and we were in New York for that launch. And then last May, President Obama signed into Law the Blue Alert initiative.
So the Blue Alert initiative … think like amber alerts on the freeway for missing kids, so the Blue Alert initiative informs law enforcement agencies if an officer has been shot and gives out description just like an amber alert – Suzy has been missing, we think Joe took her in a red pick-up truck – this is Officer Mahoney has been shot, we think it is this bad guy that shot him and he is in this vehicle. So it is the same concept, they are operating in a multitude of states right now and so we are …
Chuck: That’s important because if you shoot a police officer the last place you want to be is anywhere as near that and a lot of times they are trying to get out of the state as fast as they can. And communication … LAPD is going to put out a teletype or … that’s old technology but you know what I am saying. And it takes a while to filter down maybe a day or two but maybe the guy is driving right past us and if we had a quicker alert system we would know.
Patrick: Right, so when you look at what is happening with the Blue Alert Foundation, Tom Berry is the founder, he is doing a great job, he is actually this week, it is a 501(c)3 so it is a non-profit so he does a lot of fundraising because in addition to having set up this network he also provides financial support for fallen families of law enforcement.
So this week, starting today, they are doing a bike ride from Miami to Daytona Beach – it is a 5 day bike ride, over 5000 police officers are going to be participating, our GPS tracking technology is going to be on a couple of these officers so their families could log on and track and see where they are because a lot of them can’t obviously go down to Florida and follow them during the 5 days.
So anyway, last week was really great, we went to Patterson New Jersey, we met with Mayor Torres, I got to speak in front of an audience of about 60 police officers; again, promoting the Blue Alert Foundation and promoting Trust to Protect and obviously working with COPsync hand-in-hands in order to really talk to the law enforcement agencies about the tools they provide and we provide to help better their policing and help sharpen their ability to solve crimes or prevent crimes, the whole gambit. Let’s give them tools, I think you can appreciate that, right?
Chuck: I was … and Jarvis knows this … my nickname at the police department was Inspector Gadget. Remember the Inspector Gadget cartoon? Because I looked a little bit like Don Adams back in the day and I could do his voice and stuff but I had my first computer in 1984, I brought it into the police station to do police reports and the chief thought I was a nut job – “Computer? What are you doing? What is that?” And police departments do take a little longer to catch up to technology.
It is not for lack of trying, I think it is budget, it is approval, it is culture, it is all those kinds of things. So I think it is really important that we stay on this as police officers and evolve and go along kicking and screaming but you have to adopt the technology, you have to use it because it is going to help you.
Patrick: And that is really our message and also to get back a little bit to the Trust to Protect initiative, I feel like as a CEO of a technology company, it is our duty to develop technologies that will help the community and law enforcement in every which way we can. I mean, I really truly believe that. We have to, in the private sector, help you guys. You are out there on the front line helping us every day, keeping us safe, whatever it is that you are doing, you are all doing a really good job of it so all I can say is “Thank you. We really appreciate it” and if we can do anything to pay you guys back, that’s our job – I look at that like it is our obligation.
Chuck: That’s a great way to look at it and it really is all about communication and reaching out to people and just talking, when you talk it through, when you talk the communities through; you know, if the police officers walked around and had one of these in their pockets and pass it out to some family that needed it that couldn’t afford it, that is a win for everybody. We have about three minutes, Jarvis? So give me, if you can, I mean I am not asking you to hold me to any special Cosco price or anything, but what is a basic going to go for, what is a monthly fee, all that kind of stuff.
Patrick: Sure. So it is $299 retail.
Chuck: That is just like my vest over here $299 it is great. And that is going to cost you like $1000 few years ago, it is amazing.
Patrick: Not even because the technology was not even available to be that small and robust so it is $299 and then …
Chuck: One pair of insoles?
Patrick: One pair, right. With a charger and everything. And then you get an app that is included. And then there is a monthly service fee of roughly $30 … so it is a dollar a day. I mean, it is less than a cup of coffee. And again, I don’t like to spend anybody’s money and maybe a dollar a day is a lot but for most of the families we have talked to, if your loved one goes missing for even 5 minutes, during those 5 minutes, you will pay anything to get them back. And that is what I have been told.
Chuck: I think it is a very reasonable price. And I think that if your family that is in the less economically … in the outside … I still think you can afford that. I am thinking you have to afford that.
Patrick: We give veterans and law enforcement agencies a 10% discount; in certain states California and Minnesota, and there are about 4 or 5 states, New Jersey I believe, there are some reimbursement codes that come from the State.
Chuck: Oh like a … there are insurance codes … reimbursements?
Chuck: Oh, that’s interesting. That makes sense. And like if I wanted to buy a 1000 of these for my military veterans’ home and I can get discount of 10%.
Patrick: We have wholesale pricing. So if you are the VA or if you are a large police institution and you want to come to us, we can obviously work out a wholesale price.
Chuck: I don’t see why and I might be wrong with this but I am not sure why … because I started a police officer association back in the day, anything with the national labor and all the ins and outs but I am not sure there is any reason I couldn’t buy a bunch of these from you and sell them to raise money as a fundraiser. Or donate them to the community … a lot of things.
Patrick: We would bring in a non-profit charitable organization to work side by side and we would donate, we have donated pairs, we have donated the service and we work with the community. Again, there are millions of people out there that need this, not everybody can afford it, so we will do what we can to …
Chuck: Figure out a way to make it work. Oh, one minute, Mr. Jarvis. Did you learn something once again?
Chuck: He is my canary in a coal mine. And in every show he says “I did not know that” and that is amazing, right? It is interesting stuff and I am really up on technology and when I saw this I just thought “of course, it is a no-brainer, it is great”.
Patrick: It is one of those … like “why didn’t anybody think of this …”
Patrick: But I did.
Chuck: Very good. Give us your website, how we can get a hold of you? All that kinds of stuff.
Patrick: Alright. It is Patrick Bertagna, the name of the company is GTX Corp, the website is www.gtxcorp.com and our product is the GPS SmartSole and that website is www.gpsSmartSole.com – all one word – www.gpsSmartSole.com.
Chuck: Excellent. Time for goodbye. Patrick, thanks for coming on the Security Guy Radio.
Patrick: Chuck, thank you very much. It was really a pleasure.
Chuck: Anytime you want to come by, give us an update, let us know and you know, you maybe call on the station one day and give us an update on some of those police initiatives that are going on across the country.
Patrick: Sure, I would love to.
Chuck: See you next week. Tune in for another exiting adventure on Security Guy Radio every Monday night at 7. And remember; follow us on Facebook, Twitter, LinkedIn, Instagram, Tumblr, Google, YouTube, SoundCloud, Pinterest, iTunes, TuneIn and now securityguyradio.com. Good night. See you next week.
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